Throughout the month of December, any Starbucks customer that identifies as a front-line responder will receive a free tall-sized brewed coffee (either hot or cold) as a token of appreciation for those keeping our communities safe during COVID-19.
“We want to show our deep gratitude for those who support and protect us every day with this small gesture of kindness and a cup of coffee”, said Virginia Tenpenny, Starbucks Vice President, Global Social Impact.
Starbucks describes front-line responders as the following:
- Public health workers
- Fire fighters
- Law enforcement officers
- Dentists and dental hygienists
- Mental health workers (therapist, psychologist, social worker, counselor, etc.)
- Hospital staff such as janitor/housekeeping/security
- Military on active duty
- Contact tracers
- Vaccine and pharmaceutical researchers
- Flight attendants
- Medical researchers
This promotion is similar to the previous giveaway from late March through May, when the company gave over 2 million free cups of coffee to healthcare workers. Since March, the Starbucks Foundation has donated more than $1 million to support front-line responders. This includes the delivery of PPE, essential medical items, care packages and handwritten letters, and support for emergency assistance including mental health resources for first responders and healthcare workers.
To provide further community support, the company is also planning to surprise 50,000 front-line responders with care packages and Starbucks gift cards this holiday season!
So if you classify as a front-line responder listed above, be sure to head over to your nearest Starbucks for your free cup of joe!